Help Center

Shop & Earn is a rewards experience in the Food Lion app and online at www.foodlion.com. With Shop & Earn you’ll have more ways to earn points and redeem them for additional savings by shopping at Food Lion! With Shop & Earn MVP Customer Rewards, you can save money on products you already buy in-store or online.

Step 1 - ACTIVATE:

Create or log in to your Digital MVP Account and just tap to activate your new personalized offers at the beginning of each month, before you head to our store or order your groceries online. New offers are available at the start of every month! 

Step 2 - SHOP & EARN

Shop your family’s favorites and use your MVP Card at checkout when you shop in-store or order online for pickup or delivery. Your rewards track automatically, and you can check your monthly progress online anytime, anywhere.

Step 3 - REDEEM or DONATE

Earned rewards are automatically redeemed on your next purchase when you use your MVP Card. If you’d like to donate your rewards to help a neighbor in need through Food Lion Feeds, be sure to donate before you shop in-store or order online. You can view or donate your rewards balance anytime in your MVP Wallet, and you’ll have until the end of the following month to donate or redeem them.